1. Information We Collect

We may collect the following types of personal and non-personal information when you interact with our Website, App, or Podcasts:

1.1 Personal Information

We only collect personal information that you voluntarily provide to us, such as:

• Name

• Email address (if signing up for newsletters or contact forms)

• Any information provided when submitting a form on our Website or App

If the Website, App, or Podcasts are used by children, we do not knowingly collect personal information from children under 13 without parental consent, in compliance with the UK Children’s Code, COPPA (U.S.), Google Play’s Families Policy, and Apple’s App Store Guidelines.

1.2 Non-Personal Information

We automatically collect non-personal information when you visit our Website, use our App, or listen to our Podcasts, including:

• Squarespace Analytics: We use Squarespace Analytics to track Website performance and user behavior.

• Mobile App Analytics: We use analytics services such as Google Firebase and Apple Analytics to understand app usage and improve the user experience.

• Podcast Analytics: We may collect anonymised listening data, such as episode downloads, duration of listening, and location (city/country level), using third-party podcast hosting services.

• Device Identifiers: Our App may collect device-specific identifiers (such as IDFA for iOS). However, in compliance with Google Play’s Families Policy, we do not collect AAID or use device identifiers for tracking in child-directed apps.

• Permissions: Our App may request permissions for camera, microphone, location, or notifications if required for functionality. These permissions will be explicitly requested before use.

2. Compliance with Google Play and Apple App Store Policies

Our App complies with Google Play’s Families Policy and Apple’s App Store Guidelines by:

• Not displaying behavioural advertising or using targeted ad tracking for children.

• Limiting data collection to what is necessary for core app functionality.

• Ensuring that all third-party SDKs used are approved for child-directed apps by Google and Apple.

• Not collecting precise location data or using device identifiers for tracking in child-directed experiences.

• Providing clear parental controls and data access requests.

• Complying with App Tracking Transparency (ATT) requirements for iOS apps, ensuring users can opt out of tracking.

3. How We Use Your Information

We use the collected data for the following purposes:

• To operate and improve our Website, App, and Podcasts.

• To analyse user behaviour through Squarespace Analytics, mobile app analytics, and podcast analytics.

• To respond to inquiries or contact requests.

• To comply with legal obligations and protect the security of our Website, App, and Podcasts.

• To ensure compliance with child data protection laws, including obtaining parental consent where required.

4. Parental Consent & Control

• We require verifiable parental consent before collecting, using, or disclosing personal information from children under 13.

• Parents can review, modify, or delete their child’s personal data at any time by contacting us using the form below.

• We do not allow children to publicly post personal information.

5. Sharing Your Information

We do not sell, trade, or rent your personal information. However, we may share data in the following cases:

• Service Providers: We may share information with trusted third-party service providers that help us operate the Website, App, and Podcasts (e.g., Squarespace hosting, Firebase Analytics, Podcast hosting platforms, Apple Analytics).

• Legal Compliance: If required by law or to protect our rights, we may disclose your information.

6. Your Rights and Choices

You have the following rights under data protection laws, including the UK GDPR, COPPA, Google Play’s Families Policy, and Apple’s App Store Guidelines:

• Access: Request a copy of the personal data we hold about you.

• Correction: Request correction of inaccurate information.

• Deletion: Request deletion of your personal data, subject to legal requirements.

• Parental Controls: Parents can revoke consent and request deletion of their child’s data at any time.

• Opt-Out of Behavioral Ads: We do not serve personalized ads to children. If targeted advertising is used for adults, users can opt out via device settings.

• Opt-Out of Podcast Tracking: Listeners can disable analytics tracking via their podcast platform settings.

• Opt-Out of App Tracking: iOS users can manage tracking permissions under Apple’s App Tracking Transparency (ATT) framework.

To exercise any of these rights, please contact us using the form below.

7. Data Retention Policy

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Children’s data is deleted as soon as it is no longer needed for the purpose it was collected. After this period, we securely delete or anonymize the data unless required by law to retain it for a longer period.

8. Children's Privacy & Safety Measures

• We do not display behavioral advertising to children.

• We limit data collection to the minimum necessary for app functionality.

• We do not allow in-app purchases without parental verification.

• We provide an easy-to-understand version of this Privacy Policy for children.

9. International Data Transfers

If we transfer personal data outside the UK or EU, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect user data in compliance with UK and EU GDPR regulations.

10. Third-Party Services

Our App and Podcasts may integrate with third-party services, including but not limited to:

• Google Firebase Analytics (Privacy Policy: https://policies.google.com/privacy)

• Apple’s App Store Services (Privacy Policy: https://www.apple.com/legal/privacy/en-ww/)

• Google Play Services (Privacy Policy: https://policies.google.com/privacy)

• Podcast Hosting & Analytics Providers (such as Spotify for Podcasters, Apple Podcasts, etc.)

• In-App Purchases & Payment Processing: Our App includes in-app purchases and payments are processed through Apple Pay, Google Pay, or third-party providers. Please refer to their respective privacy policies for details on how your payment information is handled.

Users should review these privacy policies for further details on how third parties handle their data.

11. Third-Party Links

Our Website, App, and Podcasts may contain links to third-party sites. We are not responsible for their content or privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us using the form below: